Data collated by Oberlo suggests that LinkedIn is the most influential channel in the B2B research process for most people.
LinkedIn is the second most popular platform among B2B marketers, just behind Facebook. More than half (52%) of B2buyers list the site as the most influential channel during their research process.
The platform lists around 55 million companies and offers advertisers a reach of 160 million users in the US. With over 830 million users across 200 countries, 42.8% of LinkedIn users are females, and 57.2% are males.
Oberlo, which compiled the data, reveals that 57% of the platform’s traffic comes from mobile devices. About 36% of US adults between 30 and 49 use LinkedIn, and half of all US adults with a college degree use the platform. These numbers make it clear that B2B brands need to have a strong presence on the website.
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