PR’s function has expanded exponentially in the last few years. It has gone from press releases and cold emails to using social media channels to create new leads and acquire customers. Properly leveraging these channels can help generate leads.
Targeting the right audience and creating relatable, engaging ads is the bed rock of a good PR strategy on social media. Some of these ads should be focussed around collection of audience data through lead generation forms.
Special discounts, and tailored offers can convince users to share their data more easily. Offering gated content like reports, whitepapers, ebooks, and content upgrades can further help attract leads.
[3 minute read]