Create authentic content to build deeper audience connections on TikTok

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 23, 2022, 4:01 PM GMT+0

Brands must ensure their TikTok content is genuine and offers users helpful information.

To make their brand presence effective and engaging on TikTok, marketers must understand the platform encourages entertaining, educative and valuable content to audiences. Brands must find communities on the site that they can contribute to using original and relevant content.

Instead of endlessly putting out information, brands must focus on audiences’ feedback to guide their TikTok strategies and improve their content. Similarly, ensure the content revolves around stories or narratives that are authentic and genuine. For instance, businesses can consider publishing behind-the-scenes content or product-creation stories. Brands can even collaborate with content creators who understand TikTok well and can help the brand connect with audiences in an effective way.

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