Leverage LinkedIn Collective to effectively target B2B buyers on the platform 

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 28, 2022, 1:30 PM GMT+0

Rather than working as a sales pitch, LinkedIn Collective offers B2B brands insights on which marketing and advertising tactics work well on LinkedIn.  

LinkedIn is now offering a complement to its Marketing Solutions Blog called LinkedIn Collective. The content franchise offers B2B marketers data and insights on leveraging marketing on the social networking site. 

The Collective will offer extensive data reports and content authored by contributors who discuss issues crucial to the B2B marketing community. The platform will also host content written by invited industry experts and CMOs to share their perspectives on creativity in the B2B arena.  

Such insights can help B2B brands not just focus on performance marketing but also build their brands. Marketers can use such insights to approach their target audiences more effectively, advertise better on LinkedIn and offer more value to buyers. 

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