Prioritise personalisation to boost engagement with sports fans 

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 30, 2022, 4:43 PM GMT+0

By leveraging existing data on what sports fans view the most on websites and apps, marketers in the sports industry can ensure their campaigns achieve greater success.  

Most sports fans use apps like Sky Sports to keep up with their favourite teams and games. Marketers can gather relevant user information on such apps to personalise the UX for their target audiences and engage them through push notifications. Such push notifications can help brands update their users with the latest news about their favourite teams, players and clubs.

Along with updates, marketers can offer fans discounts, tailored content or special services via notifications. In addition to sports-themed apps, marketers can also engage with their consumers on social media sports club pages or players’ personal social media accounts. 

Through the expansion of streaming services today, brands can engage their audiences even after matches through post-match discussions. Discussions around stats, player ratings and reviews can help create a sense of belonging among users. 

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings 

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