Create emotional, entertaining content to better connect with the audience  

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 07, 2022, 12:03 PM GMT+0

Brands can also consider combining impactful written content with attractive images to captivate target audiences.  

Prioritising educational, entertaining and emotional content can help brands connect with their audiences meaningfully and cultivate a sustainable relationship with them. Taking a break from promotional content full of inbound links to the brand’s website can help businesses engage their audiences better.   

Businesses must ensure their content teams follow and adhere to timelines when producing content. Similarly, they must clearly outline roles in the content team and assign duties and responsibilities to avoid any confusion.

Brands should include images in their content to differentiate themselves from their competitors. While content teams can rely on stock images, they can click good quality images on their smartphones or edit stock images to suit the brand aesthetic. 

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