Optimise site landing pages to help boost conversion rates

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 17, 2022, 12:46 PM GMT+0

Use landing pages to drive conversions by minimising distractions and keeping site information relevant. 

Since users arrive on landing pages having clicked on an ad they were served, the page’s content should be relevant to the ads. Consumers can be prompted to act by including a strategic call-to-action button.  

Incentivising consumers through discounts and free shipping is also an effective conversion strategy. This lets site visitors know that the company values their business, and it is also a good way to build trust. Regardless of the type of incentive being offered, it should be relevant to the target audience. 

Companies should also consider using social proof like customer testimonials, media mentions, and reviews to build trust. Evidence of customer satisfaction is more likely to get new visitors to convert.

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