Google updates its My Ad Center to allow users more control over the ads they see

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 20, 2022, 5:36 PM GMT+0

Ahead of the sunsetting of cookies in 2024, My Ad Center aims to give users control over data privacy and the ads they see. 

As Google rolls out its "My Ad Center" globally, users will gain more control over the advertisements they see on Google Search, YouTube, and Discover. Users can also opt to see fewer or more specific ads based on their preferences.  

Users will be able to get rid of ads around sensitive categories like alcohol, dating, gaming, weight loss, pregnancy, and parenting. It will also let users control which data sources (from YouTube, web, and app activity) are used in their advertisements targeted at them. 

My Ad Center also provides the option to turn off ad personalisation completely. While users will still see ads, those promotions might not be directly relevant. 

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