YouTube segregates Shorts, livestreams, and normal videos on creator channels 

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 28, 2022, 11:06 AM GMT+0

Each content format will have a dedicated tab on the individual YouTube channels. 
Based on user feedback, YouTube rolled out this new feature across its website and app earlier this week. The update will allow users to discover the content format they want to peruse easily.

Previously, all the creator channels' videos were grouped under a single tab labelled "Videos". And while filters did exist to help separate content, it automatically reset every time users leave the page, which means they would have to filter out everything once more.

Creators will also benefit from this change, as creators from YouTube's Partner Program will get a portion of the revenue from ads that play in front of Shorts starting next year. Revenue-sharing could give YouTube the edge over competitors like TikTok which pay their creators via a creator fund.

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