Create a strategic plan to follow when updating content.
To get the most out of the content a brand puts out, regularly updating existing and outdated content is recommended. Begin by identifying whether there's any need to update site content by conducting an on-page analysis.
If there does seem to be a need to update, auditing current on-page SEO can help improve rankings and user experience. Update the headlines of content pieces so that they are meaningful, effective and contribute towards increasing traffic.
Further, to improve click-through rates of organic search results, update meta descriptions, which are meant to give searchers a taste of the content. If your content doesn't yet incorporate images, make that change as images help generate leads, improve visibility, capture attention and more.
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[4 minute read]
