Optimise websites for mobile to leverage growing mobile internet traffic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 04, 2022, 9:29 AM GMT+0

As per the article, 62% of all website traffic comes from mobile device users. 

Search engines like Google update their search algorithm to factor in mobile-optimised sites. Since mobile screens are smaller, text content and call-to-action (CTA) buttons need to be enlarged to be legible enough for visitors.  

To enhance user experience, sites should also place important buttons or links in the middle of the screen for an improved user experience. Additionally, consider simplifying and limiting the menu to the top five pages.  

If a much larger menu is unavoidable, include a search feature that allows visitors to search for specific pages. Any images being used must be optimised, and compressed to keep load times low.  

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