A legally-sound, easy-to-read return policy builds consumer trust

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 07, 2022, 9:12 AM GMT+0

The article cites that 92% of consumers will likely buy again given the option of an uncomplicated return policy. 

A written return policy helps establish a framework for dealing with potential customer dissatisfaction and product defects. Firstly, establish the timeframe for acceptable returns, for domestic and international shoppers. 

The policy should outline the conditions and proof of purchase necessary for a return to be initiated. Refunds and exchanges must also be framed clearly, alongside an acceptable timeframe. Businesses can easily achieve this framework by following pre-made return policy templates, offered by platforms like Shopify. 

Stipulate which party will be paying for shipping, and provide packaging instructions for the process. Additionally, including a FAQ section to the policy can minimise repetitive support requests. Once the policy is framed, seek legal counsel to rectify, validate, legalise the document.

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