A strong PR strategy can help ecommerce brands engage target audiences better

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 08, 2022, 7:30 AM GMT+0

In order to build a robust PR strategy, highlight brand values, offer commentary or expertise on relevant topics and tackle negative stories quickly. 

Ecommerce businesses rarely find opportunities to interact with their customers or clients directly. An effective PR strategy can help such businesses narrate their brand story to their audiences, establish themselves as a subject expert in their industry and in the process, connect with consumers effectively.

Businesses must begin by identifying what makes their brand unique. Unique and newsworthy angles of their business can help them better communicate their business values to their customers. Similarly, businesses must use social media to handle negative stories about themselves head-on before they cause more damage to the brand. 

Reaching out to specific publications to comment on relevant news stories can help brands establish themselves as an industry expert. Such stories can then direct target audiences back to the business. 

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