Leverage ecommerce merchandising strategies to boost product discovery

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 15, 2022, 8:28 AM GMT+0

Ecommerce merchandising also simplifies purchasing path. 

Consider that the homepage might be the first point of contact in a customer’s purchase journey on ecommerce stores. As such, through the process of ecommerce merchandising, brands can represent themselves and the products they offer. Ideally, the homepage should offer a fluid, uncluttered user experience. 

Ecommerce stores should also carry high-definition visuals of the products and provide their real-world applications for better results. By grouping products into different categories, brands can enable customers to discover products more easily. This collection-based merchandising is particularly useful for brands with large collections. 

Another key strategy to implement for effective ecommerce merchandising is to use data analytics to set up split tests or A/B tests. These tests allow sellers to collect consumer data, which can help determine which images, products, and promotions best capture consumers’ interests. 

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