As cited in the article, two-thirds of customers would rather buy from companies that have green principles.
Small businesses that are trying to retain customers need to prioritise customers’ value. Businesses can showcase this value by offering discounts, free services, loyalty programs, promotions, and other deals.
Another way to retain customers is to proactively respond to complaints in a timely manner. As a small business, it is also worth considering keeping the business open later than the competition or even on weekends and holidays. Further, create a customer calendar that keeps buyers apprised of the latest offers, events, and other important dates.
Businesses can further demonstrate the value they hold for their customers by promoting aftersales programs which offer customers services, products, or information on post-purchase product care. This strategy can reinforce customers’ buying decisions, which may help boost retention.
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