As cited in the article, 68% of marketers’ companies use employee advocacy to reach audiences and engage employees.
Because of its prominent employee presence and engagement, LinkedIn can help facilitate employee advocacy strategies. Brands looking to craft an employee advocacy strategy should begin by optimising the company’s LinkedIn page.
Use high-quality profile and cover images, along with a complete profile, and regularly updated job and social posts. Companies can also create brand-relevant content that makes it easier for employees to post. These posts could include employee spotlights and updates, industry insights, and educational content.
Further, use incentives like monetary prizes, recognition, networking, and content pride to show employees what they stand to gain. Showing employees that they can become thought leaders and make a business impact can boost a brand’s LinkedIn employee advocacy strategy.
[15 minute read]