Leverage evergreen content to boost SEO and generate leads all year round

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 28, 2022, 8:59 AM GMT+0

Evergreen content can be in the form of listicles, how-to guides, tips, reviews, and videos. 
To create effective evergreen content, businesses need to identify problems that customers face daily. Identify these pain points through surveys, competitor analysis, and check online platforms like Reddit and Quora for frequently asked, industry-relevant questions. 
Additionally, conduct keyword research and invest in tools like Google Trends and Keyword Surfer, to optimise evergreen content for SEO. When conducting keyword research, it is important to monitor monthly search volume and also use long-tail keywords. It is also crucial to only compare keywords within the brand’s particular niche. 
Once all the data and keywords are collected, the topics need to be finalised. These topics should be easy to reshare on different platforms and be something customers will find relevant and search for throughout the year.

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