Using data-driven marketing to target customers can boost revenue and retention

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 01, 2022, 10:07 AM GMT+0

Data-driven marketing has a wider reach compared to traditional marketing.  
Data-driven marketing allows brands to drive revenue, engage customers, and gain customer insights. One of the major benefits of this method is the historical consumer data that allows brands to understand and better target their intended audiences.  
Marketers can go about achieving a more targeted approach by using the data to evaluate which content styles, visuals, and formats drive the most engagement, and resonate with users. By identifying these elements, brands can create more personalised content, which can help strengthen audience connections to the brand and boost customer retention. 
Additionally, marketers may want to consider investing in a consumer relationship management (CRM) tool to track current and potential consumers. These tools can help businesses aggregate data, identify the most effective channels, and trigger automated messages to customers.

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