Twitter rolls out ad placement controls like to boost ad partner confidence.

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 12, 2022, 1:44 PM GMT+0

The feature - similar to YouTube and Facebook - will enable companies to prevent unwarranted brand association with specific tweets.

Following increased concerns around brand security on the platform, the Elon Musk-led company is rolling out an ad placement control dashboard. Twitter said the feature would strengthen ad partner confidence and provide them with an added layer of brand security.

The feature is an attempt to reassure ad partners, considering Twitter’s ongoing efforts to reinstate previously banned user accounts that posted offensive, harmful, and dangerous content in the past. Twitter also said that bad actors, spam accounts, and users who engaged in criminal activity would not be reinstated.

Further, the social media platform is also planning to rope in-house content moderators into providing greater control and in-app oversight. This step may be more feasible for Twitter as it moves towards automation and a scaled-back workforce.

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