Create an adaptive, dynamic digital marketing team to leverage emerging channels

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 13, 2022, 9:22 AM GMT+0

Before building a digital marketing team, consider if it is going to be an in-house or outsourced unit.   
A successful digital marketing team structure needs a marketing director, who develops and oversees digital marketing strategies, to begin with. Under this role, there could be editorial and acquisitions directors. 

The editorial director provides content oversight across various platforms and formats and oversees content and creative managers. Content managers execute content marketing strategies; oversee blog writers, social media marketers, and media editors. Similarly, creative managers are responsible for campaigns that promote a company’s products or services. They typically manage graphics designers, brand strategists, and front-end developers. 

Then there are acquisition directors who manage customer growth strategies. They may also lead targeted marketing campaigns and market research. The analytics and lead generation managers, who also oversee sub-teams of specialists, report to them. 

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