Leverage social media channels to efficiently target Gen Z consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 15, 2022, 9:29 AM GMT+0

Marketers targeting Gen Z must consider how tech-savvy and information oriented this target group is. 

When using social media to reach Gen Z consumers, consider the different audience types on each platform. Create content that is unique to each channel to maximise reach. 
Marketers should also consider investing in video content, as Gen Z customers prominently consume this format of media. Further, utilise platforms like YouTube, TikTok, Instagram, and Snapchat to share short-form content, as this group of consumers prefers quick bursts of visual information, rather than reading long-form content. 
Another way to build trust and reach Gen Z consumers is to use influencer marketing, as influencers are viewed as trustworthy industry experts. Additionally, it helps to keep the marketing content entertaining and fun. Marketers should create content with the end-user in mind.

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