Before building marketing tech stacks, identify goals, challenges, and the tools that can provide a solution.
When building the marketing tech stack, investigate which specific tools would best address the challenges and help meet the goals. Consider customer reviews and how the new tools might integrate with existing software.
Next, it is important to organise the flow of data. Collate the data from all marketing channels into a central repository for everyone on the marketing team. This organisation can be done according to the channel, campaign, or type of data. After the data is streamlined, stack the marketing tools, and make sure that they integrate with each other and work cohesively.
Once everything is in place, analyse the performance of the tech stack and adjust as needed. Also, consider setting new goals based on the collected data.