Leverage influencer connections and social media to create viral content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 27, 2022, 10:59 AM GMT+0

To make viral content effective and search engine friendly, consider adding images, videos, and readable text. 

To achieve virality, content needs to be informative, entertaining, and provide genuine value to audiences. Viral content also needs to be visually engaging. By using images, videos, and infographics, marketers can grab people’s attention and make the content memorable. 
It also helps to add a narrative to the content when trying to capture the audience’s attention. Use social media and the relevant hashtags, groups, and communities to spread the reach of the content. 

Additionally, using influencers to propagate viral content allows brands to seed their presence across various platforms. Maximise content’s reach by embedding codes for images with keywords and creating calls-to-action that redirect audiences to the company’s website.

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