Streamline content approval processes by pre-defining all stakeholders' roles

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 28, 2022, 10:11 AM GMT+0

A project management tool can be a valuable asset in streamlining the content approval process. 

Before initiating a project, clearly define the approval process. Mark out everyone’s roles and responsibilities, as well as the steps taken to move content from the draft stage to final approval. 
The communication process should also be streamlined. Inform reviewers at each stage about the status of the content and lay out clear guidelines for how feedback must be provided. Additionally, remind everyone regularly of the deadlines and ensure that they are realistic. Deadlines should not be too constrictive nor too widely spaced out. 
Further, it is important to be open to feedback from all reviewers and give them equal consideration. However, a balance should be preserved between maintaining the integrity of the content and making changes based on the feedback.

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