Leverage title and meta description tags to boost SEO ranking

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 29, 2022, 11:06 AM GMT+0

Avoid using meta keywords for competitor research or SEO, since they rarely provide relevant keywords. 

Companies that are looking to boost their SEO ranking on Google and other search engines should consider moving away from meta keywords. Instead, utilise organic research tools like Semrush to conduct competitor research. 
Similarly, when boosting SEO value, brands should leverage title and meta description tags. Title tags are crucial, as they help site visitors decide if they will click or not. Ideally, title tags should be under 60 characters, contain a primary keyword, and contain modifiers like "best" and "top" to improve the click-through rate (CTR). 

Meta description tags, while not a direct SEO ranking factor, can also improve the CTR. Keep these tags under 120 characters, include relevant keywords to match the search query, and accurately summarise the contents of the page.

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