Brands need to leverage personalised content to boost marketing efforts in 2023

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 03, 2023, 11:54 AM GMT+0

Marketers can use consumer data for segmentation and marketing automation, to effectively create personalised messaging. 

In 2023 and beyond, marketers can better engage customers and drive conversions by creating tailored content. Brands can use personalised content like website copies, email product recommendations, ads, and videos. 
Another emerging trend is the need for more appealing and shareable video content. Videos can quickly engage audiences, boost brand awareness, and increase conversions. Similarly, brands should also consider more actively engaging content formats like polls and quizzes to encourage audience participation. Additionally, long-form, influencer, and AI-generated content are also beneficial.

Further, brands should consider automating their content distribution across company websites, blogs, emails, and social media channels. This strategy can help brands maximise their marketing efforts by conserving time and reaching their target audience.

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