Businesses can use LinkedIn marketing to extend their reach, position themselves as an industry thought leaders, and build the brand’s persona.
Using original content over off-page links is one way to build a robust LinkedIn marketing strategy. Whether the content is new or repurposed, frame it in an authentic way to engage audiences, and avoid using links for content hosted outside of LinkedIn.
Ideally, businesses should humanize the brand, which allows audiences to connect on a personal level. Additionally, leverage LinkedIn Analytics to gain in-depth insight into post performance and lead generation. Based on the data, marketers can either continue with the strategy or pivot their approach.
Further, ensure that the timing and frequency of posts are consistent to ensure audience engagement. Responding to comments, participating in discussions, and sharing information or resources can also help drive engagement on LinkedIn.
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[3 minute read]
