Provide a positive buyer experience to boost customer retention rates

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 13, 2023, 2:29 PM GMT+0

With a robust customer retention strategy, businesses can boost loyalty and engagement, reduce customer acquisitions, and achieve more stability.

Brands can strengthen customer retention by offering loyalty programs to encourage repeat purchases. These loyalty programs can vary in approach, ranging from offering purchase points to providing VIP discounts.

Businesses can also leverage customer feedback surveys to gain insight into consumer needs, preferences, and satisfaction levels. With the data in hand, brands should adjust their business strategies and offerings to improve the overall customer experience.

Another way to improve retention rates is to turn one-time transactions into long-term service-based opportunities. Additionally, consider implementing value-added outreach initiatives that entertain, educate, and go beyond advertising. Brands need to strategically leverage email marketing or social media to carry out campaigns at critical points in the customer’s journey. 

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