Establish basic goals before using ChatGPT for creating marketing copies

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 17, 2023, 8:08 AM GMT+0

Marketing copies are set to change with the introduction of ChatGPT and AI.  

A detailed prompt including intent, product description, benefits, intended audience and the goal of your copy is necessary for a compelling AI-generated copy in ChatGPT. These details are needed for creating an appropriate first prompt to get the desired copy.

Marketers can also use Multiple Text Options and other creative optimisations to create alternative headlines. They should also look at utilising different tones and focus on AI's benefits.

ChatGPT also creates content targeted at specific groups of people, though it is up to the user to define the targeting parameters. Marketers can also use the tool to recommend budgets for their campaigns, but the reliability of the answer depends on the prompt.

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