Employ a Hub and Spoke strategy to boost brand relevance and traffic 

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 30, 2023, 2:42 PM GMT+0

Use the hub and spoke content marketing model to boost content authority, organic traffic, keyword rankings, and conversions. 

Brands that want to boost their visibility and content authority with search engines like Google should consider using the “hub and spoke content marketing model.” Businesses can use this model to target users at different stages of their search. 

Businesses should also consider creating content using the customer’s voice to align it with user search intent. Another way to boost content visibility is by identifying what result types are trending on Google and studying the competition before creating content. 

Additionally, it is essential to measure the ROI on content. Ideally, brands should set up a reporting system via an enterprise SEO platform or other smart tools that can help monitor content performance. 

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