Marketers need to take care of this when leveraging ChatGPT-generated content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 01, 2023, 7:32 AM GMT+0

Marketers using ChatGPT, the AI that produces human-like content, must be aware of its limitations.  

The viral AI has limitations and can often produce plausible-sounding but incorrect content. But despite constraints, it can be used to create blog posts, social media posts, and other forms of content with relative ease.

Marketers should ensure that a human fact-checks anything ChatGPT produces to avoid potential problems like Google’s penalties against auto-generated content. It is advisable to use the program to create a general outline and then use a human editor to ensure that the content is correct and factual.

When creating SEO-friendly content, marketers should input any timely keywords that impact the targeted sector industry to answer questions about the keyword. The technology can also produce email campaigns effectively because that does not require SEO or sticking to Google’s standards. But, human intervention is necessary in either case to ensure that content accuracy.

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