TikTok releases tips for brands to optimize content around Superbowl

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 02, 2023, 9:45 AM GMT+0

57% of TikTok users watch sports content on TikTok every week.

With Superbowl just around the corner, short-video platform TikTok has put out a list of tips for brands to optimize their engagement during the event. The app often sees players posting behind-the-scene footage and various trends around sports events.

For brands that are already running campaigns around Superbowl, TikTok suggests they tailor their creative for the app. Introducing simple changes like transitions or adding effects and captions can make the content feel native and boost engagement. They should also keep their captions in the middle-top area to avoid overlapping with in-app elements.

The guide also recommends that brands create original TikTok-native content tied into the game. To further push engagement, brands should leverage three core elements - CommunityToks, creators, and trends.

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