How marketers are leveraging ChatGPT for keyword and SEO research

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 13, 2023, 3:30 PM GMT+0

Keyword research is as relevant as ever and is the spine of SEO and content creation for marketers.

AI tools like ChatGPT can help marketers improve their content and SEO, even though these tools need a lot more work before they can replace keyword research tools. At the moment, though, AI tools lack the emotional analytic capabilities of keyword research experts.

But, ChatGPT is already making a significant impact on keyword research. Many keyword and SEO experts are already leveraging it to create content, search for keywords and topic ideas and develop basic content marketing strategies. Marketers are also using it to understand keyword and search intent, produce titles and headings while discovering ranking opportunities and manage analytics reports.

The AI program, however, can’t provide search volume data for a specific keyword that you provide. It also has limitations when providing a keyword difficulty analysis on specific keywords.

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