Meta joins the subscription bandwagon, announces paid-for verification for Instagram and Facebook 

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February 20, 2023, 7:35 AM GMT+0

The scheme will be tested in Australia and New Zealand before being rolled out "soon" to the rest of the world. 

Taking a cue from Twitter, Meta, the parent company of Facebook, Instagram, and WhatsApp has announced that it will test a paid verification scheme. Meta's Verified scheme will include a "verified badge, which authenticates your account with government ID, proactive account protection, access to account support, and increased visibility and reach."

The company said that Meta Verified would cost $11.99 (£9.96) a month on the web or $14.99 for iPhone users. The move will not change previously verified accounts, but Meta said it would increase visibility for smaller users.

Meta laid off 11,000 workers in November last year after a "macroeconomic downturn" and "increased competition" caused revenue to be much lower than expected. Apart from Twitter and now Meta, Reddit, YouTube, and Discord similarly use subscription-based models.

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