TikTok launches new program to help creators boost their revenue potential

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 28, 2023, 6:58 AM GMT+0

The program, in its Beta stage currently, is titled 'Creativity Program Beta.' 

To help creators optimise creativity and boost revenue generation, TikTok has announced the 'Creativity Program Beta.' The program is currently available in the US, Brazil and France and would be available in other regions eventually. 

Being part of the program would require creators to be at least 18 years of age, have an account that's in "good standing", and meet a minimum follower and video view requirements. The program's participants will have access to an upgraded dashboard to view video eligibility, estimated revenue, and video performance metrics and analytics.

A statement by TikTok reads, "We developed the Creativity Program based on learnings and feedback from our creators on our creator solutions, including the TikTok Creator Fund." Currently the program is invite-only, but will be available to all in the coming months. 

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