The article recommends conducting a technical site audit for SEO to make it easier for Google to crawl, index and rank pages.
Conducting a technical SEO audit is useful in discovering and fixing technical site issues. The author suggests identifying and fixing crawlability and indexability issues.
Marketers must also conduct an audit of a site's architecture. Ideally, make it so that a site visitor can go from a homepage to a page they want in under three clicks. Further, a site's navigation should be simple and logical.
While internal linking is important to show search engines which pages are important, avoid using too many internal links. Further, ensure the website works perfectly on mobile devices.
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