Marketing and sales teams must work together for inbound marketing to succeed

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 09, 2023, 7:45 AM GMT+0

To see success with inbound marketing, marketers must set the right goals and adopt the best techniques to achieve them. 

Goal setting in inbound marketing allows marketers to select specific tactics and streamline their efforts. The goals created for inbound marketing must be specific, measurable, achievable, relevant and time-bound. 

Choose the right KPIs that can help in determining the success of a project. For marketing and sales to work together, onboard the sales team as early as during the goal setting stage.

While the goals for inbound marketing must be defined and clear, ensure they have a certain amount of flexibility that can allow you to adopt new tactics or realign your goals. Having set goals can also help marketers in budget optimisation. 

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