This article makes suggestions on what brands can do to see greater success with their Public Relations (PR) efforts.
The author recommends assessing if the press releases being created do indeed carry newsworthy information. Ideally, press releases must be about information that can grab journalist's attention, and not about the "smallest bit of company news."
If the messaging being sent out is sound, do check whether the marketing strategy needs to be more effective than it currently is. Seek expertise from a management consultancy company is strategy needs to be rethought.
Strong connections must be built with journalists, editors, podcast producers etc to increase the likelihood of a press release being picked by them. Upon earning coverage, a business could see more traffic coming into a website, see a jump in online sales, improve brand recognition and more.
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[3 minute read]
