Brands must recognise that user generated content (UGC) can help them drive conversations and increase purchase intention.
This article talks about the benefits that come with leveraging UGC. Marketers can use UGC to build consumer confidence as it acts as social proof.
A brand using UGC essentially communicates that they're open and keen on two-way communication. It also generates more opportunities for consumers to interact and engage with a brand.
Leveraging UGC can improve the web traffic, user engagement, brand exposure and conversions a brand sees. UGC can also be made a part of content used in email marketing.
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[3 minute read]