Augmented Reality (AR) can be used in these two fields to create emotionally-driven connections.
As consumers appreciate having a human factor as part of their buying process, businesses can benefit by providing an immersive training experience to customer service agents, using AR. In training, AR can help businesses simulate a first-hand work environment for agents to be able to learn faster and remember more.
AR can also be used to help visualise the product digitally to remove any uncertainty around making a purchase. Further, to make sure a customer is reporting a product fault or malfunction as accurately as possible, use AR in tech support to give a visual breakdown of a product's parts.
AR can also make product use and troubleshooting easier by providing step-by-step visual instructions that can be accessed by consumers any time. Overall, using AR allows companies to engage with consumers in an immersive and interactive way.
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[4 minute read]