In this article, the author makes a case for making video content repurposing a part of the broader content strategy.
With repurposing, marketers can test various formats of content without repetition. It also allows to reinforce messaging and extract greater value from the marketing collaterals.
Video content posted on Instagram and Facebook can be shared on Stories as well. Add stickers to let audiences interact with content. Further, an underperforming reel can be archived and various iterations of this can be tested.
A high-quality long-form video can be cut into short-form content to maximise opportunities to deliver content and attract viewers. Images, in particular, can also be part of replies to followers on Facebook posts and Instagram Reels.
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[5 minute read]