Have clear goals, track performance to succeed with digital marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 22, 2023, 11:41 AM GMT+0

The most well-thought digital marketing strategy can fail to deliver results due to faulty planning, improper execution, and a misunderstanding of digital marketing. 

The author suggests what to avoid while implementing a digital marketing strategy. To start, avoid leaving out social media as this channel can help a business achieve wider reach and higher conversions. 

Avoid directing marketing resources at the wrong efforts by having clear goals and sharply defining the audience you wish to target. Further, aim to create a mobile-friendly website to provide a valuable user experience and a site that loads faster. 

Having a sound SEO strategy must be indispensable for businesses. Also focus on creating high-quality content that includes text, images and videos. Finally, do not skip tracking performance and analysing data, and use this data to enhance online content. 

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