This article talks about the benefits of leveraging customer experience as a marketing strategy.
To integrate customer experience components into marketing strategies, evaluate and upgrade a brand's existing customer service. This can shed light on which areas need improving.
In marketing pieces, it is imperative to manage customer expectations. Further, marketing content must be tailored to address pain points.
Integrating customer service components in marketing strategies can help improve customer satisfaction, customer retention, help source excellent reviews and build strong social media engagement. The author recommends customer service marketing to work alongside PR strategies.
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[4 minute read]