Uber Eats is delisting many virtual restaurants from its app

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 28, 2023, 1:55 PM GMT+0

The company is looking to weed out low-quality listings. 

Uber Eats is looking to introduce a new set of standards that'll help it delist virtual restaurants (VR) that contain the same menu. The company is looking to crack down on repetitive listings - where some of the ghost kitchens are being run by the same company but with different branding but the exact same menu. 

Uber Eats requires menus of virtual restaurants to be "at least 60% different" from any other virtual restaurants "operating from that same physical location." From now on, the company will require ghost kitchens and their parent companies to maintain a 4.3-star rating or higher on the app. 

It would also be required for them to have 5% of fewer orders that have been cancelled. As per Uber, it "reserves the right to remove VRs from the Uber Platforms that are not in compliance.” 

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