Leverage YouTube Shorts to capitalise on trending topics

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 31, 2023, 2:03 PM GMT+0

YouTube Shorts - short-form, vertical videos within the YouTube platform - could offer long-term benefits to businesses. 

One of the benefits of leveraging YouTube Shorts is the lower barrier to entry as compared to other forms of video. It could be ideal for businesses on a budget or those working with limited resources. 

The author recommends using YouTube Shorts to deliver fast, engaging topics. They can also be used as promos for longer videos or other initiatives.   

Shorts could also be used to capitalise on trending topics and current events. Find ways to appeal to what the audience is interested in. Further, YouTube Shorts could also be optimised for search and clicks.  

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