Ensure all members of the marketing team work towards a shared purpose

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 03, 2023, 1:15 PM GMT+0

In this article, the author suggests ways in which marketing managers can improve team efficiency. 

Efforts to improve team efficiency and high performance must be balanced. To start, the marketing team must have a shared purpose. This purpose must be woven throughout the team's efforts and outcomes. 

Avoid overloading the technical system by narrowing down the martech tools the team uses. The author notes that using a "few solid pieces of integrated tech" might work best. 

Where most relevant and necessary, don't hesitate to automate as this also opens up opportunities for innovation. Further, avoid missing opportunities by empowering certain members of the team to take decisions with authority.

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