To improve search ranking, factor in search and user intent

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 06, 2023, 2:35 PM GMT+0

This article suggests ways in which Search Engine Optimisation (SEO) can be improved.

Businesses must be up to date on the latest SEO trends for their websites to rank higher on the search engine results page. The author recommends using long-tail keywords, optimising content for different vernaculars and keeping answers clear and concise. 

Websites must be optimised for mobile viewing, be responsive and have fast loading times. Sites must also be secured by installing a SSL certificate and using HTTPS encryption. 

To create a website that is effective and appealing to target audiences, factor in search and user intent. All of these efforts can only work if there is high-quality, relevant content to work with. 

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