Create product videos that viewers can connect with on an emotional level

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 10, 2023, 12:27 PM GMT+0

A well-crafted product video helps generate sales and allows businesses to showcase a product's effectiveness in a dynamic and engaging manner. 

To create effective product videos, start with a sales-driven script. The script must focus on product benefits, use persuasive language, highlight the product's unique selling points and include calls-to-action. 

The storytelling aspect of the script should be such that it allows audiences to connect on an emotional level. Instead of simply listing out products and benefits, demonstrate how the product can solve a problem. 

Further, create different version of the videos to allow for A/B testing. If a business wishes to include customer reviews and opinions in the video, choose the right ones and showcase diverse voices.

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