For a business, conversion may range from completing a form to gaining leads to calling the sales team and more.
There are factors marketers must consider when working towards getting customers to convert. Consciously consider the size of the call-to-action button on a site, as it must be easy for a viewer to spot but not overwhelming. Avoid being overbearing with the distribution of the call-to-action button on the page.
Further, the author recommends shortening the sales funnel and automating where possible in the process. Pay special attention to optimising the checkout process. The checkout process/page must appear secure, be intuitive and should make it easy for people to purchase.
Leverage YouTube as a remarketing channel as it could deliver better ROI, engagement, improve brand awareness and more. To keep current and returning customers engaged, incentivise their purchases, offer rewards after purchases and more.
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[4 minute read]
