Leverage PR creatively to impact purchase decisions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 19, 2023, 12:13 PM GMT+0

This article suggests ways in which food and drink brands can leverage PR to impact customers' purchase decisions. 

Food and drinks brands face many challenges as they compete for customers' attention on supermarket shelves. The author suggests that by using PR, these brands can increase visibility. PR can help create buzz around a brand through press releases, sampling, product reviews and more. 

Additionally, PR is also a useful channel to build trust by highlighting a company's commitment to quality, sustainability, transparency and more. Further, armed with a well-planned PR strategy and crisis response plan, a brand can show customers that their feedback is being taken seriously and that the company is committed to addressing issues. 

Leveraging PR by sponsoring events or partnering with like-minded organisations helps create a sense of shared values and interests. This can lead to creating a loyal following that could be more likely to make a purchase. 

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